Digital Marketing Specialist

About This Role

Giggrabbers is seeking a performance-driven Digital Marketing Specialist to manage paid media and growth initiatives for our client network. This is a freelance position designed for strategists who can own the full acquisition funnel — from campaign ideation and creative direction to attribution analysis and optimization.

Responsibilities

• Plan, launch, and continuously optimize campaigns across Google Ads, Meta Ads, and LinkedIn
• Build and A/B test landing pages, lead forms, and conversion funnels
• Develop and manage email marketing automation flows using Klaviyo, Mailchimp, or ActiveCampaign
• Configure event tracking, pixel installation, and UTM structures for accurate attribution
• Design audience segmentation, lookalike targeting, and retargeting strategies
• Report on ROAS, CPA, CTR, and other performance KPIs with clear, actionable analysis

Qualifications

• Documented track record managing paid media budgets with measurable ROAS outcomes
• Google Ads and/or Meta Blueprint certifications preferred
• Experience managing full-funnel strategy from awareness through to conversion and retention
• Strong analytical orientation with comfort interpreting performance data and making rapid iterations

Skills & Tools